Experience Editor
Fluent CRM Integration
Nexweave recently updated its UI and got a new look! You will notice differences (especially in the colours) between the graphics and screenshots you see in this article and the corresponding sections within the Nexweave platform. Don’t worry though, because the steps and processes this article details remain the same. Moreover, we’re going to updating this article to reflect our platform changes very soon. Stay tuned and keep reading!

Fluent CRM is an email marketing automation plugin for Wordpress. You can now embed personalised media from Nexweave into your Fluent CRM email templates and share them with your audience!

Generate a URL and embed code for your images and videos that are compatible with Fluent CRM and directly plug them into the email builder within the Fluent plugin

For our demonstration, we are sharing a personalised image in an email that hyperlinks to a video landing page. Here's an example of what your recipients would receive:

1. Start by configuring and launching a URL Override campaign in Nexweave. To learn how you can successfully run a URL campaign, please have a look at the linked article, or you can also refer to the video below:

2. Once your campaign is launched, click on Get Embed Code

3. In the embed code modal, set the Integration platform from the dropdown to Fluent CRM

4. Then, map each of the listed Nexweave variables with the corresponding Fluent variables by selecting them from the dropdown.
In case the variable list does not contain an appropriate match, you can skip the variable, or create a custom matching variable from the dropdown

5. In our demonstration we have mapped the variables:
  • USERNAME : {{contact.first_name}}

  • DOMAIN : {{contact.custom.domain}}

Since Fluent does not have a default variable for DOMAIN, we created {{contact.custom.domain}} as a custom tag on Fluent. We added and created the same variable within Nexweave, as demonstrated below:

6. Click on Generate Embed code to get the email embed code compatible with the Fluent  platform

7. Within the Fluent Wordpress plugin, create a new email template

8. Type ‘/’ to expand the list of available blocks select custom HTML

9. Copy the code generated from the Nexweave campaign, and paste it into the HTML enabled email template in Fluent

10. Click on Preview to preview the media in the email

Please note : The image in the email preview will appear with the merge tag name/default values. However your audience will see their personal information once the email is released to them.

11. Once your template is ready and saved, you can send it via campaigns and automations on Fluent CRM

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Nexweave Knowledge Base | 2024