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Mixmax Integration

Generate a URL and embed code for your images and videos that are compatible with Mixmax and directly plug them into the email builder on the Mixmax platform!


For our demonstration, we are sharing a personalised image in an email that hyperlinks to a video landing page. Here's an example of what your recipients would receive:



1. Start by configuring and launching a URL Override campaign in Nexweave. To learn how you can successfully run a URL campaign, please have a look at the linked article, or you can also refer to the video below:


2. Once your campaign is launched, click on Generate Embed Code 

3. In the embed code modal, set the Integration platform from the dropdown to Mixmax.

4. Then, map each of the listed Nexweave variables with the corresponding Mixmax variables by selecting them from the dropdown.

In case the variable list does not contain an appropriate match, you can also create your Mixmax variable from within the dropdown.

5. In our demonstration we have mapped the variables:

  • NAME: {{name | fallback:}}

  • DOMAIN: {{domain}}

Since Mixmax does not have a default field for DOMAIN, we created {{domain}} as a custom variable on Mixmax. We added and created the same field within Nexweave, as demonstrated below:



6. Click on Generate Embed code to get the email embed code compatible with Mixmax.



7. Within the Mixmax platform, create an email template.

8. In the email builder, click on the Enhance icon and then Custom HTML icon which enables you to insert embed code from nexweave.

Please Note: Custom HTML option will take you to a different window which will ask you to enter embed code.

9. Copy the generated code from the Nexweave campaign, and paste it into the HTML editor window and click Save.


Please note: The image in the email preview will appear with the template variables name/default values. However, your audience will see their personal information once the email is released to them.

10. Once your email is designed, you can share it via a sequence on Mixmax.












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Nexweave Knowledge Base | 2021