FindThatLead platform is a lead-generating tool that aids businesses to find their target audiences and scale up their lead generation for sales and growth.
For our demonstration, we are sharing a personalized image in an email that hyperlinks to a video landing page. Here's an example of what your recipients would receive:
Start by configuring and launching a URL Override campaign in Nexweave. To learn how you can successfully run a URL campaign, please have a look at the linked article, or you can also refer to the video below:
Once your campaign is launched, click on Generate Embed Code.
In the embed code modal, set the Integration platform from the dropdown to FindThatLead.
Then, map each of the listed Nexweave variables with the corresponding FindThatLead variables by selecting them from the dropdown.
In case the variable list does not contain an appropriate match, you can also create your own platform variable from within the dropdown.
In our demonstration we have mapped the variables:
Click on Generate Embed code to get the email embed code compatible with the FindThatLead platform.
Within the FindThatLead platform, create a new campaign.
Within FindThatLead, use Prospector to create a list of prospects or upload the CSV file with the contacts and then in the email editor, use the personalization variables to curate an email.
Establish a direct connection with Nexweave by adding the API key. Copy and paste the generated API key into the FindThatLead request.
Click on the Nexweave icon on the bottom right of the email editor. A pop-up requesting an API Key will appear.
To add the API key, go back to the Nexweave platform, navigate to Integrations. Enter a Name for the key, click on Add key confirm, and generate it.
Copy the generated key and paste it into the FindThatLead API request and select the campaign to be used.
Once the campaign is added, match each Nexweave variable with the FindThatLead variable from the corresponding dropdown.
Lastly, to incorporate personalization into the video URL, enter the text and select the desired variable from the dropdown.
Please note: The image in the email preview will appear with the merge tag name/default values. However, your audience will see their personal information once the email is released to them.
After previewing the image, the campaign can be scheduled to be sent.